In preparedness to compete and cover lost ground, Union Bank of Nigeria has unveiled a new brand identity in Lagos. The refreshed brand is in line with the Bank’s strategic ambition to become a highly respected provider of quality financial services in Nigeria.
Speaking at the unveiling of the new identity, the Chief Executive Officer and Managing Director of Union Bank, Emeka Emuwa, said “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”
Union Bank has been a trusted name for Nigerians for nearly a century and we will continue to leverage our heritage as we embrace a rapidly changing world, Emuwa continued.
Also speaking at the event, Chairman of Union Bank, Sen. Udoma Udo Udoma, said, “I am very proud of the strides the bank has made during my time as Chairman and I commend the Board, Management and Staff on their hard work over the years and I am sure the Bank continue succeed as it embarks on a new phase with a refreshed brand identity.”
The highlight of the brand launch event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo. Speaking about the new identity, Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem said:
“Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity,” she concluded.
Since 2012, under the leadership of Emuwa, Union Bank began rebuilding its banking business by redefining its business model, rebuilding its technology and physical infrastructure and reengineering its work force. During this time, Union Bank has rolled out a new banking platform, Oracle FlexcubeUBS 12.0, and launched Smarter Banking Centres targeted at the technology savvy customers looking for convenient banking service. The bank has also built a state of the art data centre and a new Central Processing Centre to streamline its branch operations and enhance customer service.
With the launch of a new identity, Union Bank is now focused on delivering on its promise to make banking simpler so its customers can focus on the things that matter most to them.