A Western Lotto ad featuring Ramsey Noauh and running on the Big Brother Nigeria platform has become the toast of young people on social media. Across Twitter and Instagram, young people applaud the creativity and appeal of the ad.
Writing on Twitter, Zhe Jean stated, “ Now I remember why I fell in love with Ramsey Noauh. That his Western Lotto ad is smooth.#bbnaija.”
Another,Boriirepbori, declared: “2This Western Lotto ad by Ramsey Noauh remains the BEST advert I have seen yet this season but this Samvita ad sha…nawao”.
TEALLO@IamTeallo twitted: “Heritage Bank with the lady poet, Western Lotto and Lipton’s ads are still best ads this season so far.~Myopinion.”
Citizen Henry Kanu@HenryKanu201, nominated one of the participants, Tobi, to star in the next Western Lotto ad. While others read sexual undertones to the excited screams of the young lady who won a jackpot as portrayed in the television commercial.
nobledow@nobledow2 declared: “The western lotto lady acting/shouting like she reached a sweet orgasm~BBNaija” while Yeanca@Eyataa, simply asked: “The girl shouting Yes Yes in that western lottoadverttho…Why does it sound like she’s nvm #BBNaija”2
Paul Adah Ben-Amehpbenah stated, “#BBNaija Western Lotto advert is now more than payport the main sponsor.”
The creative advert tells a simple story. A Western Lotto customer receives an alert of a massive amount of her jackpot. She screams Yes, Yes, Yes, excitedly. Brand ambassador Ramsey Noauh then voices, That is the sound of a Western Lotto winner. Scenes show winning stakers engaging in exciting activities. There is a family splash at the poolside featuring another brand ambassador Kemi and one of the patrons going out to dinner in posh cars. Ramsey then invites the viewer to get involved. “It’s your time. Play!”, he repeats the Western Lotto pay-off.
The ad has run consistently on the Big Brother Naija platform to reach the youth demographic.
Western Lotto MD Yomi Ogunfowora said the company appreciates the positive response of the target audience to the TVC. “We are glad to contribute to a positive viewing experience for the audience of Big Brother Nigeria. We invite them to engage more on the platform. They may also experience a Yes, Yes, moment.”